When identifying business value in monitor we only have one bucket for "cost per failure" and it’s not clear what that cost means. Putting my sales hat on there are 3 primary costs I discuss with customers for any given rule violation:

1. The cost of risk incurred by inaction; be that regulatory, financial or time inefficiency, distrust, dissatisfaction, or business process interruption.

2. The cost of unplanned/fire drill fixing of one record

3. The cost of fixing 1 record as part of organized remediation, leveraging lower cost resources, and mass updates were appropriate.

The combination of the three give one a bigger picture of the value of proactive data quality defect identification and organized remediation.

Ideally it would be great to take this one step further and at a high level in the dashboards be able to link data quality rules to KPI’s. This would be a huge help closing follow on deals.

• One rule may effect multiple KPIs

• I would like to include, out of the box, a list of standard business KPIs with details about the KPI. Of course the users can add more KPIs as needed.